BAR VENTURES + CO.

BRANDING

ABOUT

Bar Ventures + Co. is a mobile beverage service provider that caters to events in the Pacific Northwest region. With a focus on personalized drinks and seamless service, the company enhances guests' overall experience. The client envisioned a modern logo that would perfectly complement their sleek black and white bar cart with subtle copper accents. Therefore, it was imperative that the logo design be versatile enough to work in black and white, allowing it to seamlessly blend with any event branding.

DESIGN DETAILS

The client's brief called for a modern, versatile logo that incorporated the PNW landscape. To create a design that aligned with the client's vision, I used a semi-condensed, clean sans-serif font alongside a bold and unconventional scenery illustration. The logo features a minimalist mountain-scape, complete with a winding road and a half-circle compass that hints at the adventurous side of the business. The resulting design is both contemporary and versatile, allowing it to be used across various media platforms and physical spaces like social media profiles, packaging, signage, and more. By creating a logo that effectively combined text and illustration, the client could use the horizontal version as their primary, or opt to use each element independently. For example, the mountain scene could be used as a subtle pattern, while the logo enclosed in a round badge shape could be applied to items such as profile photos and coasters.