GRAVITEC

MERCH & MARKETING DESIGN

ABOUT

Gravitec is a leading fall protection company for individuals who work at great heights. We're dedicated to being the best in the industry by providing top-notch training, innovative engineering, rigorous testing, and even social media and educational materials. With clients coming from all over the globe, it's essential for our brand to be both distinctive and captivating. We aim to be more than just another "boring" fall protection company, but rather, an empowering and educational environment that inspires individuals to achieve their goals and reach new heights.

COHESIVE BRANDING

To differentiate Gravitec from the rest of the fall protection industry, we embraced a unique and captivating brand identity. Unlike the typical black and white, masculine aesthetic of the industry, we opted for bold colors and clean white typography, paired with powerful imagery to capture the attention of potential clients. By using consistent typography, color palettes, and imagery across all platforms and materials, we were able to establish a strong and cohesive visual identity for Gravitec. Through our bold approach, we aimed to make the concept of fall protection more approachable and exciting, creating a more engaging and empowering learning environment.